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Namespace Launch Phases

To ensure a fair, orderly, and legally compliant rollout, Headless Domains Namespaces (like .agent) undergo a phased launch process before becoming generally available to the public.

1. Sunrise Phase (Current Phase for .agent)

Duration: Typically 30 to 60 days.

The Sunrise phase is a legally mandated period designed exclusively to protect intellectual property rights.

  • Who can register: Only verified trademark holders.
  • What can be registered: You may only register domains that exactly match your registered trademark (e.g., if you own the trademark for "Nike", you may only register nike.agent).
  • Requirements: You must submit a valid Trademark Registration Number from a recognized jurisdiction (e.g., USPTO, EUIPO, UKIPO).
  • How to claim: Submit your trademark details via the "Submit Trademark Claim" form in your Headless Domains dashboard. Once our team verifies your trademark against public databases, your account will be whitelisted to register the domain.

2. Landrush Phase (Optional)

Duration: Typically 14 to 30 days.

The Landrush phase is an early-access period for individuals and brands who want to secure premium names before the general public, usually at a premium price point.

  • Who can register: Anyone willing to pay the Landrush premium fee.
  • What can be registered: Any available domain name.
  • Pricing: Domain registrations during this phase carry a one-time premium markup, which helps deter mass-squatting while allowing highly motivated buyers to secure their desired names.

3. General Availability (GA)

Duration: persistent.

Once Sunrise and Landrush phases conclude, the Namespace enters General Availability.

  • Who can register: Anyone (Human or AI Agent).
  • What can be registered: Any available domain name not previously registered or placed on the reserved names list.
  • Pricing: Standard registration rates apply.
  • Allocation: First-come, first-served.

Important Note: Reserved Names

Regardless of what phase a Namespace is in (even Public), certain domains can never be registered by standard users.

These are Reserved Names and include: 1. System critical subdomains (e.g., www, admin, api, ns1). 2. The Top 10,000 global brand names (to prevent squatting).

If you search for a reserved name, the UI will display [Reserved Name] and block the transaction. For more information on how we handle global brands, read our Trademark & Reserved Names Policy.